Blog Writing Style That Makes People Want to Come Back
Ever since social media took over, people don’t read blogs the way they used to.
They skim.
They scroll.
They snack on content — not feast on it.
So if you’re still writing 1,200-word SEO blogs like it’s a thesis on the Roman Empire...
Congrats — you’ve already lost 90% of your readers before your site even finishes loading.
Writing Styles That Still Work
After writing hundreds of articles (and doomscrolling thousands), I started to see a pattern:
The stuff that gets read to the end — and makes people come back — usually follows these:
- Short paragraphs (1–3 sentences max)
- Clear or quirky subheadings
- Listicles that don’t suck
- Bold for key takeaways
- A pinch of humor (because we’re not robots)
The Scroll Test
Before I hit publish, I scroll through my draft like the laziest reader alive.
If I can’t get the gist without reading every word, something’s off.
Your formatting should work like breadcrumbs in a forest full of distractions.
Can someone skim your post and still “get it”?
- If yes: green light.
- If not: back to editing.
What I Personally Love in a Blog
1. Short But Loaded
Every sentence should earn its spot.
No rambling. No forced poetry. But please, don’t write like a robot either.
“Marketing is just psychology in a hoodie.”
đź‘Ź One line. Hits instantly.
2. Clear Structure
It doesn’t have to be deep. But it has to be clear.
Where are we starting, where are we going, where does it end?
I like:
- Listicles with actual meat
- “Problem → Solution → Punch line” format
- Small stories or metaphors that make it click
Think IKEA manual, but fun. That’s the vibe.
3. Easy on the Eyes
No one wants to read white text on a grey concrete wall.
Readable blogs usually have:
- Big, friendly headers
- Bite-sized paragraphs
- Generous white space
- And yes... a sprinkle of emoji sometimes
It’s not just about aesthetics — it’s about legibility.
Humor = Bonus Points
You don’t have to be funny. But a clever analogy, dumb joke, or even a self-roast can make your post 10x more readable.
Example:
“SEO is like flirting — don’t keyword-dump on someone you just met.”
If you can make someone laugh and learn, you win.
Skimmable Isn’t Optional — It’s Required
We live in the age of skip and swipe.
Modern blog posts should feel like a snack. Small, punchy, addictive.
Tips for better bite-sized writing:
- Highlight key stuff with bold
- Break complex ideas into small chunks
- Don’t write paragraphs longer than Konoha’s national debt
- Write like someone’s reading it in line at 7-Eleven
The Coffee Test
This one’s from Burk, a German writer whose style inspired this post.
“If I’m half-awake, sipping coffee — would I still read this?”
If yes → publish.
If not → trim, tweak, spice it up.
A Quick Template for Non-Boring Blog Posts
Here’s my go-to structure:
- Hook – short, relatable, maybe funny
- Why It Matters – 1 to 3 lines
- Main Idea – drop the insight, no fluff
- List or Steps – keep it snackable
- Takeaway – what to do with this info
- Outro – wrap it casually, no TED talk
Simple. Repeatable. No headache.
In Summary
If I had to sum up my favorite blog writing style:
Punchy. Playful. Structured.
It respects the reader’s time.
Delivers value without preaching.
Makes you think — without putting you to sleep.
Do I always nail it? Nope.
But I try, every post.
TL;DR
- Short > Long
- Structure, bold, humor, whitespace = non-negotiable
- Write like you’re chatting with a busy friend
- Don’t be too smart. Don’t be too serious.
- And when in doubt: bold the funny part