Why Don’t People Love Free Stuff? Are They Crazy?
Let’s be honest: Everyone loves free stuff. It’s like the magic word that makes people smile.
But imagine someone offers you a free house 1000 km away. Not everyone is going to jump at that like it’s the best thing since sliced bread. Who wants to pack up and move just for a free roof?
In $100M Leads: How to Get Strangers to Want to Buy Your Stuff, Alex Hormozi explains:
If you’re struggling to give something away for FREE, it usually comes down to three reasons: people don’t want it (dream on), they don’t trust you (good luck), or the ‘hidden costs’ (time, effort, sacrifice) are too high.
In short, your ‘freebie’ is too expensive—like offering a free trip to the moon but forgetting to mention they need a rocket!
Let’s break it down like we’re on a treasure hunt—without the pirates!
People Just Don’t Want It
This one’s simple. It depends on the person. Offering free food to someone who’s full? Good luck! It’s like trying to sell ice to a penguin.
But if you’re offering free cash, even rich people might be interested. Who wouldn’t want free money? It’s like finding a dollar in your old jeans—suddenly, you’re rich! If your ‘freebie’ isn’t appealing, rethink what you’re giving away.
If someone is full, offer something else—like a drink or dessert. Who can say no to dessert? It’s like saying no to a puppy—just wrong!
They Don’t Trust You
Before YouTube stars like Mr. Beast, people were suspicious of offers that seemed too good to be true. It’s a normal reaction. Like when your friend claims they can eat a whole pizza by themselves—yeah, right!
When you offer something for free, people might think, “What’s the catch?” or “Is this worth my time?” It’s like when someone offers you a free sample at the grocery store, and you’re just waiting for them to ask for your firstborn.
The solution? Give something that’s FREE but still valuable enough to make people think, “Hey, this is worth it!”
The Hidden Costs Are Too High
Let’s say you offer a free cooking class, but participants have to bring their own ingredients. That feels like too much work—like saying, “Here’s a free car, but you have to build it yourself!”
Or maybe you’re starting a digital marketing course, but it’s only available during work hours. Most interested folks are busy with their jobs. It’s like trying to sell ice cream in a snowstorm—nobody’s buying!
The bottom line? Those ‘hidden costs’ are too high.
Solution: Lower those hidden costs or get rid of them completely. Nobody wants to feel like they’re paying for a free lunch—unless it’s a buffet, then all bets are off!
So, while everyone loves free stuff, not all freebies are the same.
To make sure what you’re offering is interesting, know what people want, build their trust, and reduce those hidden costs that make them hesitate.
If you can solve these three problems, your ‘freebie’ won’t just be accepted; it might become the most wanted item around—like the last slice of pizza at a party!
Remember, the key to a successful freebie is making it truly valuable. Because who doesn’t want something that feels like a gift from the universe? It’s like finding a $20 bill in your pocket when you thought you were broke—pure joy!